Main methods of propagation from Allamah Tabataba’i’s perspective
Allamah Tabataba’i considered the following the main methods of propagation:
Introducing role models
A method of propagation which can be psychologically influential is to introduce good and bad models. Hence, a propagator can actualize the reality.
According to Allamah Tabataba’i, many methods have been used in the Qur’an to guide people and propagate Islam; one of them is introducing role models. According to him, “The Noble Qur’an itself has used these dialectical techniques; that is, logical reasoning, argumentation, and admonition. It has also invited the Ummah to follow its example; that is, they should prove the theoretical issues through logical reasoning, and in practical philosophy they should argue based on the indisputable or the statements that contain a lesson and warning. In defining its purposes, the Holy Qur’an has validated the Prophetic Sunnah and considered Prophet Muhammad a role model whose example Muslims must follow. Thus, they recorded and preserved his orders and words, and followed his conduct as a student follows his master’s scientific conduct.”
This method was used in the Qur’an; Prophet Muhammad and Prophet Abraham were explicitly introduced as the best role models:
“Indeed there is in the Messenger of God an excellent example [to follow] for anyone whose hope is in God and the Final Day,” (Ahzab, 33:21).
According to Allamah Tabataba’i, “The word ‘example’ (اسوه ) means ‘following somebody’, فی رسول الله means ‘as regards the Messenger of God’, and example as regards the Messenger of God means ‘following him’. The reason for mentioning لکم فی رسول الله which means ‘you must follow the Messenger of God’ and which involves continuity, is to indicate that this is a permanent duty and you must always follow and obey him.
This verse means that a requirement of the prophethood of Messenger of God and your belief in him is your following his path in both sayings and actions. You can see that he is enduring so many hardships and fighting many battles in the way of God; you must follow in his footsteps.
Likewise, as for Prophet Abraham, God said in the Qur’an,
“There is for you an excellent example [to follow] in Abraham and those with him,” (Mumtahina, 60:4).
This verse means that you - Muslims - must follow Prophet Abraham in his conduct and characteristics as well as believers (Allamah Tabataba’i, 19/230). Sometimes the Qur’an introduces role models implicitly, for example,
“And [remember Prophet] Ayyub (Jacob), when He cried to his Lord, ‘Truly distress has seized me, and You are the Most Merciful of the merciful,’” (Anbiya, 21:83).
In the above verse, there is a reference to the way Prophet Ayyub talked to God. After talking of his disease, he only said, “and You are the Most Merciful the merciful” and he did not make request to God imperiously. This is a perfect example to follow, and God presents it to people.